Our aim was to get more people to practice Qi Gong in the hopes they would sign up for our Video Class Subscription.
02 — Creative process
We cultivated a tone and style to serve as the coach, keeping them energized over the five days.
Through Facebook group participation, prize giveaways, and a live bonus class at the end of the challenge, we positioned it as packed with value in an effort to keep them engaged and excited to keep their practice going.
